BuyDomains.com Features DownPillows.com as a Success Story

Click Here to visit BuyDomains.com and read the full story about the success of DownPillows.com's partnership with BuyDomains.com.

We have also posted the full story here:

Buydomains Customer Since: 2005
Domain Name: www.DownPillows.com, www.Luxurypillows.com, www.Pillows.net

DownPillows.com — Your Source for Luxury Down Pillows In early 2000, Craig and Abby Clark stumbled into the pillow business. With some leftover inventory from a former venture, they quickly discovered a ravenous niche market that was not being fed — luxury hotel pillows.

They immediately formed PacificPillows.com, an online retail site featuring high-end hotel bedding: such as down pillows, comforters, featherbeds and other luxury items intended to help customers emulate sleep experiences had at lavish hotels.

The couple initially started the business as a side project while Abby worked full-time as a teacher, and Craig focused his time on law school, and later on serving in the JAG (Judge Advocate General) corps.

"It is absolutely critical that you are conscious about your brand when you first start a business. Acquiring a premium domain name that conveys an appropriate brand message will pay huge dividends down the road." — Craig Clark, Founder

Organic growth
In 2005 they launched downpillows.com and followed that up by purchasing two more domains in 2007: pillows.net, luxurypillows.com. They learned from experience to choose targeted and concise domain names that would rank highly in organic search results.

"Organic search has been huge, especially for downpillows.com. Users can find us quickly whether they're looking for the exact down pillow they slept on at a luxury hotel, or simply searching for the right down pillow or comforter our site comes up first." The Clarks consider the money they invested on the domain name downpillows.com a bargain given the return.

With over a million dollars in annual sales in 2006, the future looks bright for this dynamic couple. The success of the business is especially surprising considering that this will be the first year they will both be able to focus solely on their online bedding businesses — leaving teaching and the JAG corps behind.

With their newfound "free" time they plan to develop the domain names they recently purchased from BuyDomains: pillows.net and luxurypillows.com. These sites will further round out their sleep-related repertoire by offering lower-cost pillow and bedding options, decorative pillows, high-end sheets and bedding, pillow protectors and more.

Gift Wrapping: DownPillows.com is proud to offer you the option of putting a gift message in your order FREE of charge. Additionally, we offer gift wrapping. For $15 we will gift wrap all items in an order in a beautiful holiday gift bag. Select these great options at checkout.

Shop Now! Treat yourself and your family to a better night of sleep, because better sleeping means better living.

FREE Ground Shipping! on ALL ORDERS to the Continental United States.

All pillows are 100% Satisfaction Guaranteed!

Contact us toll-free: 1-888-736-2478

All orders shipping anywhere in the United States are eligible for FREE Shipping. Simply select FREE Shipping when you checkout and we will ship your order by UPS Ground, FedEx Ground or USPS Priority Mail.

When we say FREE Shipping to anywehre in the United States we mean anywhere in the United States. We will ship orders to the continental United States for FREE. Unfortunately APO's, AE, Alaska, Hawaii, Puerto Rico, Samoa, Guam, etc will be charged nominal shipping rates based on weight as there is no 'ground' specific service available to those areas.

Expedited shipping such as Next Day Air or Second Day Air shipping can be quite expensive because of the size of bedding. Cost for expedited shipping varies based upon where the item is being sent. All orders placed before Six PM Eastern Monday-Friday will be shipped the same day.

Orders placed after Six PM Eastern Monday-Friday will be shipped the next business day. Orders placed on Saturday, Sunday or a Federal Holiday will ship the following business day.

We do not ship orders to any location outside of the United States. We do not ship orders to addresses that are not registered with your credit card company.

We reserve the right to contact your credit card company in order to verify that an address is approved for shipment under Address Verification Guidelines. Orders shipping by ground should arrive within 7 business days after the order is placed; however, please allow for 8 days.

Refund Process: Upon receipt of the item we will refund your credit card with the purchase price of the item less a nominal restocking fee if you used our free shipping promotion.

Additionally, you are responsible for paying for the costs to ship the product you return to our warehouse; the amount that you pay to return the item to our location is not refundable for any reason.

With regards to our free shipping promotion and returns: If you received free shipping when you placed your order you will have your purchase price refunded less $7.00 to offset our shipping expense. If you refuse your order it will be treated as a return and the $7.00 deducted from that return.

Additionally, money paid for gift wrapping is not refundable. Gift wrapping is a service and as such it is not refundable.